Herron Hospitality is a consulting and investment firm founded by Tyler Herron - a senior executive with 20+ years of operational leadership across luxury hotels, private clubs and high-volume food and beverage environments. Tyler currently serves as COO of SHACK15 at the Ferry Building in San Francisco, where he built the entire infrastructure from the ground up and has delivered programs for organizations including Apple, Google, Meta, the NFL, TED and OpenAI.
Herron Hospitality bring that same caliber of thinking to independent restaurants, family owned businesses, and hospitality startups - providing the operational disciplines, financial clarity, and leadership development that most growing concepts can't yet access on their own.
We serve as both strategic advisor and capital partner to businesses seeking sustainable longer-term performance.
Herron Hospitality’s services encompass restaurant consulting and concept development for purchase and development, operational consulting, menu and service design, capital and construction advisory, and direct investment in select hospitality ventures. Each engagement focuses on enhancing the guest experience by integrating front-of-house service strategy with back-of-house culinary execution, ensuring that food and beverage operations are guest-centric, operationally sound, and financially scalable.
The firm is led by senior hospitality executives with a demonstrated record in hospitality consulting, focusing on concept development and scaling multimillion-dollar food and beverage operations. They have successfully delivered sustained revenue and margin growth while enhancing the guest experience and managing complex restaurant initiatives from ground-up design through to mature operation.
Herron Business Advisors have overseen $20M+ annual food and beverage operations, driving significant YoY growth. They have managed full restaurant construction and development projects while providing hospitality consulting services that focus on concept development, operational excellence, and enhancing guest experience to optimize profitability.
From the first idea to opening day - we build the brand identity, operational model and financial roadmap that gives your concept the foundation to thrive from day one.
SOP's, staffing models, training programs and the leadership systems that drive consistency, accountability and high performance across every department, every shifft.
Real-time KPI dashboards, P&L oversight, budgeting, forecasting and cost controls - so you always know where your business stands and what to do next.
Full beverage program design and management - liquor, beer, wine, coffee and cocktail menus built for your concept, your margin targets and your guests
Menu architecture, kitchen systems, sustainable sourcing strategy, and the operational flow that lets your culinary vision perform consistently at scale
Practical AI and technology integration for hospitality operations - from financial dashboards and POS systems to workforce tools that reduce cost and improve guest experience